Aim it at Managed IT: automated ticket triage, security monitoring, QBR reports, billing reconciliation.
Automation-first MSPs hit 18–22% EBITDA vs. 11–14% for traditional shops.
Only 13% of MSPs monetize AI as a revenue line — while 48% say clients will demand it.
Same competency, new revenue lines — growth that's exponential, not linear.
The anti one-trick-pony move: lift margin on the book we already have.
The thesis
The moat isn't the model — it's the flywheel The bet
In 2026, model access is not a moat. The durable moats are workflow, proprietary data, distribution, and brand — and we hold four of five.
We're not betting Claude stays ahead of GPT or Gemini. We're betting on whoever encodes their taste, workflow, and client data into an AI-native system first.
A cheaper model each quarter is a tailwind — our cost to produce drops while the moat holds.
Next step: make the data flywheel explicit — every build, edit, and ticket feeds back in.
Say it plainly to Bob and Niven: the model is a commodity input; the flywheel is the moat.
Bottom line · next steps
Five strong domains, one gap, two first turns Starting line
This baseline is the starting line; future updates are deltas against it.
Do first: stand up the evals golden set (Register #3).
Then: point the engine at Managed IT delivery (Register #8) — the flywheel's first two turns.
Track: everything routes through one ranked backlog — the Opportunity Register.